If you have large sets of data that you’d like to share with the world (but also don’t want to bore them into oblivion), an infographic is a great way to get the information across. In a nutshell, an infographic is a creative medium through which you can communicate a lot of information. So if you want to create a viral effect with your content, look no further (unless you have some funny cats lying around your office). Infographics are the information equivalent of a funny cat video – they capture attention and are very likely to be shared on social media. Its launch saw massive success and has continued to drive sign-ups ever since. They launched a program wherein their customers could get extra space in their Dropbox account by getting their friends to sign up. Many companies offer rewards as part of these types of programs, like gift vouchers or in-platform perks, making it a great way to reward your customers for being the front-line, brand advocates that they are.ĭropbox has become known as one of the frontrunners in the referral marketing game, and for good reason. In the same way, asking your customers to recommend your product or service to their network acts as an effective way to grow your awareness by word-of-mouth, and shows them that you value their opinion.

Let’s face it, if you’re looking for a dentist and your friend recommends theirs, you’re probably going to pay them a visit (especially if your friend has nice teeth ? ).

It’s statistically proven that you’re 83% more likely to buy a product or service off the back of a recommendation from someone you trust. ‘Refer a friend’ incentives have been around for a very long time.Īnd guess what? They’re still around because they work. What’s more – aside from the fact that you’re attracting eyeballs that may not have otherwise found your content, you’re also being given the seal of approval by that partner that they see value in what you’re writing about. That way, their readers will be able to see your brand next to the content they’re enjoying on a blog that they trust. In saying that, it can be difficult to attract the attention you need to instill this level of loyalty to your brand, and as with most things in life, sometimes you need a helping hand to get started.Ī great way to get readers to your blog is by guest posting on other brands’ blogs. So when they’re asked what their favorite blogs are, why shouldn’t yours be one of the first that springs to mind? People will always be able to rattle off their favorite authors, journalists and poets.

Not only does it give you a blank canvas to work from when it comes to creating a brand tone and voice that people resonate with and keep coming back to read, but it also acts as the perfect platform to let people get to know what’s important to your brand. Unless you’ve been living under a rock, you’ll know that content has become a force to be reckoned with in recent years when it comes to driving business success across the board. So let’s take a look at how you can get started. There are a few simple and effective methods you can use to get your brand seen, and what’s more, is that they’re super easy to implement. So how do you compete with the world’s best brands to build awareness online? It’s not all doom and gloom though – the work may be harder, but the reward is higher than ever.īy frontloading the effort of building brand awareness online, your prospective customers are far more familiar with you and your product when they make the decision to convert.Īnd what this means for your business in the long-term is that these customers are less likely to churn. Nowadays, the competition for attention online has reached new heights, meaning companies have to work harder than ever to build awareness and get buy-in from prospective customers that come in contact with their brand. We’ll dig a little deeper into this now, but if you’re ready to jump straight to the methods for increasing brand awareness, you can find some shortcuts here: By simply having social media profiles and a website, you were getting the word out there about your product or service.

It used to be the case that having an online presence was sufficient to build brand awareness.

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